Unlocking AI's Potential in Traditional Corporate Cultures
Education, small wins, and specialisation - a blueprint for mitigating hurdles in AI adoption.
In this FutureStream session with Muratcan Koylan from Jonas Software, we explored ways to integrate AI into marketing strategies and operations within traditionally resistant corporate environments.
As someone who also contributes to bridging the talent gap between Gen Z and AI companies with JeezAI, Muratcan brought a wealth of knowledge and experience to the discussion.
If you’re looking to harness AI but are meeting cultural resistance, take note!
Is corporate culture ready for AI?
Here's the key takeaways:
- Starting small with AI: Muratcan emphasised the importance of beginning AI integration with small, focused projects. This approach helps in demonstrating value and easing AI adoption in companies wary of change.
- Custom GPT models for content creation: One standout project involved creating a custom GPT model to mimic a content writer's style during their maternity leave, showcasing AI's versatility in maintaining brand voice consistency.
- Operational efficiency through automation: We discussed how AI, especially through custom GPTs and the RAG technique, can streamline marketing processes like case study production, thereby enhancing operational efficiency.
- Navigating challenges: Transitioning to AI in a company with a traditional corporate culture presents challenges, from overcoming resistance to addressing privacy concerns. Muratcan's approach—education, showcasing small wins, and leveraging open-source models—provides a blueprint for mitigating these hurdles.
Stay tuned for more insightful sessions on how AI is shaping the future of work and innovation. Subscribe to our YouTube channel or connect on LinkedIn.
Next steps: For those looking to delve deeper and explore applications of AI in their operations, schedule a Discovery Call.
-- Stuart
AI Keynote Speaker & Bespoke Training
With a wealth of experience at the intersection of AI and business innovation, Stuart delivers compelling keynotes that spark inspiration and drive action. He shares insights from the front lines of AI implementation, showcasing real-world examples of transformation. Email your requirements.
